We started off Season 02 of the podcast with a chat with the Chief Consumer Officer of L'Oréal China. And now that we've reached Episode 22 of the season, it's time to revisit the Chinese consumer from a different angle. Our guest today is Casey Hall, who has spent the last 14 years in China as a journalist, both as the Managing Editor of a city lifestyle magazine network, and most recently as the Asia Correspondent at The Business of Fashion.
Focusing on business and lifestyle topics has allowed Casey to build a career covering China news in a way that is nuanced, and based on issues affecting society and culture. And through the lens of the fashion industry, we can learn a lot about the way Chinese people - be they from different generations, or from different regions - develop their tastes, and live their lives.
![The Fashion Journalist (s02e22: Casey HALL, The Business of Fashion)](https://bts-image.xyzcdn.net/aHR0cHM6Ly9mZGZzLnhtY2RuLmNvbS9zdG9yYWdlcy85MmYyLWF1ZGlvZnJlZWhpZ2hxcHMvQzcvMDYvQ01Db09TVUV1RVgyQUFnYnNnRERIVjZWLmpwZWc=.jpeg@small)
![Mosaic of China 英语脱口秀](https://bts-image.xyzcdn.net/aHR0cHM6Ly9mZGZzLnhtY2RuLmNvbS9ncm91cDcxL00wNy83Qi8xOS93S2dPejE0cXhILWl0VVpsQUFTeDU1R3JLV2M3MTIuanBn.jpg@small)
The Fashion Journalist (s02e22: Casey HALL, The Business of Fashion)
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