If you look at the outdoor industry, you usually see one type of person - white men. Alex Kim has set out to change that.
Alex Kim is a first generation Korean American. Originally from Maryland, he’s the founder and director of Here Montana. Here Montana, is an outdoor program in Missoula, Montana that serves people of color to increase outdoor recreation around 4 pillars: joy, community, education and engagement.
To learn more about Here Montana or to support its mission head to: www.heremontana.org
And, follow along with Here Montana and Alex on Instagram @here_montana and @atkpics!
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如果我们仔细反观最近大火的户外产业,作为消费者,我们经常会看到同种类型的模特占据了这个产业的广告牌——白人男性。本期火花电台采访的主人公Alex Kim励志改变这样的业态。
Alex Kim是生长在美国马里兰州的第一代美籍韩裔。如今,他居住在蒙大拿州米苏拉,并且成立了户外组织Here Montana。Here Montana致力于服务有色人种,让更多种族,更多背景的人有机会体验和接触大自然,了解并享受属于所有人的户外资源。Here Montana 的户外体验活动主要围绕四个架构:娱乐性、社群性、教育性、参与性。
如果想深入了解Here Montana,请关注他们的官方网站:www.heremontana.org。对Alex感兴趣的听众,也可以通过社交媒体了解他的动态:@here_montana and @atkpics!
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