A Glimpse of the Past & Present of Chinese Craft Beer

Content Highlight:

In this episode, we invited Matt and Jimmy, both true experts with 10+ years of experience in Chinese craft beer market to talk about how craft beer grew from a niche hobby of the very few, to a 78.5 billion yuan business, what do today's consumers want from craft beer, and what do craft beer brands need to do to win their love.

Guests Intro:

Matt: Brewmaster of Beast of the East, a craft beer brewery based in Shanghai, 10+ years of craft brewing experience

Jimmy: Former Director of Business Development at Great Leap

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