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With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it?
Featuring
- Martin Eriksson : TCM doctor
- ShaoYefan (邵叶凡) : TWOC - freelancer
- Wu Yanmin : Ori-Bio - Co-founder
To go further
- Middle Earth episode #82 Understanding China’s national park & scenic areas
- Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影
With thanks to Ren Jiayin for production assistant, Wu Daozhi for fact-checking, Kian2018 for picture illustration and Sean Calvo for music support.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)
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Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.