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With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry?
Featuring
- Li Boyan: Fashion Photographer
- Lucrezia Seu: Plush Consulting - Founder
- CK Zhang : 张本赛含之 SAIANZI - Founder
To go further
- Middle Earth episode #93 Invisible Summit: One Blind Person’s Journey to 8,848 Meters
- Middle Earth episode #24 Dealing with the diaspora: Catering to Chinese clients abroad
- Talking Shop, article by Emily Conrad for The World of Chinese Magazine
- Turning the Tide, article by He Yingzi
- Vintage Values, article by Hatty Liu
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影
With thanks to Ren Jiayin for production assistant, Sean Calvo for music support and Lucrezia Seu for poster picture.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

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Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.