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Despite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such opportunities lie, and how has the Chinese audience evolved over the years?
Featuring
- Marion Bertagna: MB Projects - Founder & Director
- Sun Wenxin (aka Yoyo): Global Concert Organizer
To go further
- Middle Earth episode #87 How local government & foundations sponsor culture in China
- Middle Earth episode #77 Big in China: Bringing Foreign Creators Onto Chinese Platforms
- Middle Earth episode #60 The Golden Age of China's Museums?
- TWOC's article Can China’s Detective Novels Finally Make Crime Pay? by Jesse Young
- International dancers mentioned : Rachid Ouramdane, Pina Bausch
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影
With thanks Li Muyuan for research, and Sean Calvo for music support.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

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Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.