一生一事，茶香致远 | 对话 Siyi：将中国茶带向世界 - Next Door Stories

Siyi: the story and dedication of bringing Chinese tea to the world

Growing up in China, Siyi wasn't an avid tea drinker at the beginning, but her years studying in Europe had led her to see tea in a different light. From founding Mannheim Cross-Cultural Tea meetup which expanded to include 13 nationalities to becoming a tea master, she has found the passion of her life. With TPlays opening in Singapore Takashimaya, she is on the journey of creating a brand new kind of tea experience that is safe, fun, easy and healing for people all over the world.

Siyi虽然来自茶文化盛行的中国，但她最初并不是一个非常爱喝茶的人，甚至可能和很多朋友一样，觉得传统中国茶的口感有些单一。后来在欧洲求学期间，Siyi体验到了欧洲的茶，和中国茶的巨大差异反而让Siyi对中国茶兴趣大增，接受专业学习并成为了一位茶艺师。从发起曼海姆茶会到创立TPlays，Siyi正在把一种全新、有趣的中国茶文化带向世界。欢迎收听Siyi的故事！

00:34 Siyi's background

03:03 Siyi's first encounter with tea

04:37 Siyi's journey of tea learning and becoming a tea master

07:23 How to identify quality tea

11:58 How consumer behavior is different when it comes to taking tea

15:34 The unique proposition and products of TPlays

20:50 How globalization affects tea and tea culture

21:53 TPlays' localization strategy in Southeast Asia

31:48 TPlays' future plan

Highlights:

1. Different species of tea from different regions of China have different characteristics in terms of aroma, taste etc. Oolong tea for example has floral aroma.

2. With regards to consumer behavior, western consumers in general prefer standardized tea and tea with floral aroma. In Southeast Asia, consumers are also very interested in localized flavor tea, for example pandan tea.

3. Though China has a big online shopping market, in Southeast Asia, tea is more suited for offline retail and travel retail.

Siyi主要观点：

1. 中国不同地区出产的不同品种茶各有特色，在茶香和口感上也有所不同，比如乌龙茶一般会有花果香味。

2. 相对来说，标准化的茶和花果香味的茶更受西方用户的欢迎。在东南亚市场，口味本土化的茶，比如斑斓茶也很受追捧。

3. 在东南亚市场，茶品的销售更多是在线下与旅行相关的零售场景，而非社交媒体或者线上电商。