What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing take on the recent Paris games.
1. Opening Ceremony: Was it successful for a social media audience?
2. Will the Paris Olympics encourage more Chinese to travel abroad?
3. Ali talks about Yili Milk and his POV on their alternative sponsorship strategy
4. Social media advertising Olympics vs. CCTV 5 advertisements
5. Sponsoring Olympics vs. Sponsoring Athletes - another win for Nike
6. Can micro-targeting and niche' marketing take advantage of lesser Olympic stars?
7. How long can China Olympics winners maintain brand power potential?
8. Chinese brands using international sports stars: global expansion or Chinese association?
Ali's article in Campaign Asia: www.campaignasia.com
For everything ShanghaiZhan: zhanstation.com
ShanghaiZhan Theme Music: by Bryce Whitwam
soundcloud.com
Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com

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Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. 

Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers,  Bryce writes the language while and Ali gets away with using his thick Beijing accent. 