We’re unpacking a critical issue affecting luxury and prestige brands operating in China’s discount-heavy e-commerce landscape. With platforms like Tmall and JD and emerging competitors like Douyin and Pinduoduo, brands are constantly pressured to use aggressive discounting strategies to boost sales and visibility. Jacques Roizen, managing director of China Consulting at Digital Luxury Group, joins us as an industry expert who guides some of the world’s top prestige and luxury brands through these challenges. Together, we’ll explore the long-term impact of discount culture on brand equity, why some brands are starting to ‘detox’ from discounts, and how the rise of the gray market is reshaping consumer expectations. 1. How did you enter the e-commerce luxury business in China? 2. Give us the history of premium/luxury e-commerce and how it evolved from its early days. 3. How important is e-commerce for new consumers to learn about new brands? 4. Where's the pressure for brands to discount so much? 5. Is GMV still an effective measure of performance in e-commerce? 6. How can brands discount detox? 7. Who in the organization can orchestrate a discount detox? 8. What should brands do to improve brand equity? Is livestream a way to do this? Jacques on LinkedIn: www.linkedin.com About DLG: www.digitalluxurygroup.com For everything ShanghaiZhan: zhanstation.com Got a Question? Access Our Mailbox: syracuseuniversity.qualtrics.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Got a Question? Access Our Mailbox: syracuseuniversity.qualtrics.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awareness, validation and purchase. How can brands take advantage of this opportunity? We speak to Subramania Bhatt, CEO of the China Trading Desk, a digital marketing and research firm targeting these travelers. Subbu’s company recently published a travel insights study that shows a changing Chinese travel demographic. Joining Subramania is Mark Shrives. Mark leads Marriott Digital Services for Asia, which is based in Bangkok. Alongside his team of 35 digital consultants, Mark guides Marriott International’s APEC portfolio of hotels in directly implementing cutting-edge digital strategies. 1. What’s the latest about the Chinese overseas travel situation? Has it bounced back to its pre-COVID levels? 2. From the hotel side, how might travelers be changing? 3. How have influencers impacted travel experiences? 4. What’s a typical traveler customer journey? 5. What’s the hotel’s strategy in targeting Chinese tour groups to overseas hotels? 6. How much differentiation can you offer on an OTA platform? 7. What motivates people to shop outside China? Is it all about saving money? 8. What is the importance of using influencers to target travel experiences? 9. How have hotels integrated their offerings to the new wave of Chinese tourists looking for experiences? 10. Are we seeing an overlap in age groups and craving experiences? And why so many Chinese women? 11. Are we seeing more Chinese taking advantage of hotel loyalty platforms? 12. Do you have a hidden gem travel destination? 13. Shanghai Zhan Mailbox: Will Xiaohongshu go global? Subbu on LinkedIn:www.linkedin.com The China Trading Desk: www.chinatradingdesk.com Travel Survey Link:survey.chinatradingdesk.com Mark on LinkedIn:www.linkedin.com For everything ShanghaiZhan:zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin:www.linkedin.com Ali on Linkedin:www.linkedin.com

What are China's technology opportunities for Chinese women? Are Chinese companies becoming more gender diverse, or are coveted STEM careers still largely avoided by Chinese women? We asked Dr. Susan Zhang about the state of Chinese women in tech. Dr. Zhang is a high-energy business executive and serial entrepreneur. Her journey has taken her to incredible heights in Australia, China, and the UK. She has inspired many young entrepreneurs with her legacy at Google, ByteDance (TikTok), Amazon, and Canva. She is the book author of 'Life Outside My Comfort Zone', a TEDx speaker, and an award-winning role model for Women in Leadership and STEM Education. 1. What's your career journey, and what are the milestones? 2. What's it like working in big tech companies? How did it impact your leadership style? 3. What's the difference between Western and Chinese work cultures? 4. Why do people want to work so late in a Chinese company? 5. What is stopping women from going into tech roles? 6. What is the importance of gender diversity in tech? 7. Tell us about your book, "Life Outside My Comfort Zone" 8. How should the next generation of women prepare themselves in an AI-tech world? 9. Any Chinese proverb to live by? NEW SEGMENT: Shanghaizhan Mailbox: Listener Mail! Dr. Zhang on LinkedIn:www.linkedin.com Susan's Website: www.xiaochenzhang.com "Life Outside My Comfort Zone": www.amazon.co.uk For everything ShanghaiZhan:zhanstation.com Got a Question? Access Our Mailbox: syracuseuniversity.qualtrics.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin:www.linkedin.com Ali on Linkedin:www.linkedin.com

Welcome to the world of Clienteling: it's a world where the brand manages the client relationship. It's an online/offline integration ecosystem that is alive in China, but the West has no equivalent. In the clienteling world, retail sales become online sales associates, and brands promote their products directly to the customer database, all possible thanks to WeChat. Shanghai-based digital transformation consultancy IT Consultis co-founder and Vice President Aurelien Rigart takes us through this journey. When will Clienteling come to the rest of the world? Listen and discover! 1. What are the biggest challenges for foreign brands embracing digital transformation in China? 2. Is there an equivalent to the Chinese ecosystem in the West? Will WhatsApp catch up? 3. Is Clienteling only for luxury and high-end brands? Will it work for FMCG? 4. How do you calculate ROI in Clienteling? Answer: It depends 5. Are there more luxury buyers, or have luxury brands kept their loyal followers? 6. Who owns the data in a Clienteling relationship? 7. Is there a separate Clienteling app for store personnel, or do they all connect through WeCom? 8. How do the stores get involved, and what's the social media connection? 9. Is Xiaohongshu more for awareness and WeChat more for the bottom funnel? 10. I don't have much money; where do I start? 11. Why are brands still behind in digital transformation? It's China! 12. Should the CRM manager run the sales department? 13. A/B Test: Ye all the way! (sorry, Taylor) Aurelien on LinkedIn: www.linkedin.com About ITC Consultis: it-consultis.com Clienteling White Paper: it-consultis.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

What opportunities exist for Chinese brands post-Olympics? In this world of micro-targeting and community building, smaller brands can take advantage of sponsoring Chinese athletes who may not be as expensive as sports celebrities like Eileen Gu. Did the Paris Olympics help break China's overseas travel slump? Ali and Bryce take a China marketing take on the recent Paris games. 1. Opening Ceremony: Was it successful for a social media audience? 2. Will the Paris Olympics encourage more Chinese to travel abroad? 3. Ali talks about Yili Milk and his POV on their alternative sponsorship strategy 4. Social media advertising Olympics vs. CCTV 5 advertisements 5. Sponsoring Olympics vs. Sponsoring Athletes - another win for Nike 6. Can micro-targeting and niche' marketing take advantage of lesser Olympic stars? 7. How long can China Olympics winners maintain brand power potential? 8. Chinese brands using international sports stars: global expansion or Chinese association? Ali's article in Campaign Asia: www.campaignasia.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

In 2023, over 1 million Chinese students went abroad to study, and this number is increasing as the job market sours back home. Today, we speak with Sydney-based Jimmy Lim, co-founder and Managing Director of AIG Education Group, about the Chinese overseas education phenomenon and why it shows no signs of slowing down. AI will come into play in the application process as Australian universities are now flooded with applications. 1. Why is Australia still popular for Chinese students studying abroad? 2. Who is applying? What are the roles of the international schools in China? 3. How do you get into a competitive program in Australia? 4. Are they coming from the Chinese Gaokao or the "international track school"? 5. How important is a "ranked university" in China? 6. Why is Australia restricting the number of international students? 7. is international education important in China, given increased competition? 8. How is AI going to improve the education recruitment process? 9. How will new AI tools change how Chinese students prepare for university? 10. Why do Chinese parents still use consultants to help their children get into university? 11. How can international schools in China do better to prepare students? 12. What are the biggest educational AI innovations coming out of China? Jimmy on LinkedIn: www.linkedin.com About AIG Education: www.aigeducation.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

What's the new evolution of Chinese e-commerce, and why will it impact how Westerners shop? Ali and Bryce discuss China's new livestream e-commerce transformation. It has evolved from the days of the big livestreamers to hundreds of thousands of mini-livestreamers competing for attention with only several hundred viewers. This evolution is happening on Douyin, TikTok China's cousin, which has used its sophisticated algorithm to serve just-in-time content that intuitively knows what you might just want to buy. 1. Overview of Bryce's recent trip back to Shanghai 2. Who did Bryce interview for his live stream study? What were some of the key findings? 3. What channels do they use to engage live stream commerce? 4. Why are people gravitating towards Xiaonhongshu and Douyin? 5. The growth of mini-livestream influencers (and the decline of the big players) 6. How do mini-influencers disrupt the mass influencer model in China? 7. The importance and definition of authenticity in live streams have changed. 8. What do people buy on Douyin, and what's the role of brands in this space? 9. How do brands make money on Douyin/TikTok these days? 10. Will Livestream 2.0 Commerce impact the West? 11. What will happen when we have AI influencers? Will this impact China's live stream experience? For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challenges? Is this a viable career option for new recruits? 1. What's your elevator pitch? 2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world? 3. What was it like working for a local PR agency? Is there big differences? 4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist? 5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms? 6. What are the advantages that international agencies have over a local agency? 7. Are language skills important? What does it take to work at a local firm? 8. How can foreign agencies work better with global and local Chinese companies? 9. Do you see the role of foreigners changing within local companies? 10. A/B Test: Strategy, Partnership & 2028 (the future!) Harriet Gaywood On LinkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Episode 60! Yeah! To talk to beauty consumers on social media, beauty brands have to be adept at Chinese social media beauty slang. What's the difference between the #Boiled Water Look (白开水妆容) and #Rich Daughter Makeup (富家千金妆) )? Elisa Harca, Co-Founder and Asia CEO of Red Ant, and Ching Xie, Client Partner at Red Ant Asia, join us in unpacking the important lingo. Red Ant is an award-winning agency that specializes in fashion and beauty, working with some of the world's coolest brands, including LUSH, tarte, CREED, and Amika, to name a few. 1. What's the deal with Red Ant? How did you get into myrmecology? 2. Tell us more about Chinese internet beauty slang. Are these slang terms important for connecting with Chinese consumers? 3. Where did these terms originate from? Can they be artificially created by celebrities and influencers? 4. Give us some examples of how brands may use beauty slang in their social media campaigns. 5. Can my looks have different slang references, or am I tied to one of them? 6. You deal with a lot of niche beauty brands? What's the secret to launching a beauty brand in China these days? 7. Which beauty categories provide the greatest opportunity for growth? 8. Beauty in China is still dominated by the big global players but the local brands are catching up. Which local brands do you see as truly stand out? What are they doing that impresses you? 9. A/B Test: Red Book or TikTok, Brands or Products, Speed or Strength? About Red Ant: asia.redant.com Red Ant on LinkedIn: www.linkedin.com Elisa Harca on LinkedIn: www.linkedin.com Ching Xie on LinkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

How do you bring a product idea to life in the area of the world that produces over 80% of the world's electronic consumer products? Meet Troublemakers' founder, Henk Werner. He's lived in Shenzhen for almost 12 years and guides many worldwide who might have a cool product idea but don't know how to make it a reality. Henk serves as their guide to the Greater Bay network of over 270,000 factories, connecting them with experts in product design, product development, and manufacturing. He's not called "The Map" for nothing. 1. Why are you called "the Map"? 2. Why Shenzhen? What makes Shenzhen so magical? 3. Why does the competitive nature serve to promote innovation? 4. What is the path to moving from an idea to an actual product? 5. Can you give us examples of some product successes? 6. How do you protect yourself from someone stealing your idea? The NDA doesn't work. 7. How do Chinese brands move from being an OEM to recognized brands? 8. What about big corporates, or are the advantages of Shenzhen for smaller brands? 9. How does Troublemakers work? 10. A/B Test: Product Teams vs. Marketing Teams - MUST LISTEN! About Henk Werner: henkwerner.com About Troublemakers: troublemakershenzhen.com Henk Werner On LinkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

According to this week's guest, automobile industry expert Bill Russo, this year's Autoshow China, held in Beijing, was a wake-up call to the global automobile industry. China has clearly leapfrogged the global auto industry, making products that aren't just transportation vehicles but literally smartphones on wheels. According to Russo, the global auto industry is still living in the 20th century. With the EV tariffs looming in the U.S., are Westerners deprived of owning the next and best iPhone? 1. What was big at this year's Beijing auto show compared to previous ones? What made this year's show a real "wake-up call" to the auto industry? 2. What is "smartness" in EVs, and how does it differ from putting a simple plug-in EV car? 3. Why is Tesla falling behind the curve? 4. What is the smartness experience? Can you describe what it's like inside a truly smart Chinese EV? 5. What's the difference between "national security" and a "security blanket?" Will the tariffs deprive Western automakers of competition that will lead to better and more competitive innovation for their customers? 6. What is a more practical solution for the U.S. and Europe besides tariffs? Bill calls it " flipping the script." 7. How can Chinese EV auto companies stay competitive With so many new NEV brands? Bill & Bryce's Book: "Selling To China:" amzn.to About Automobility: automobility.io Bill on Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Welcome to the latest invasion; it's not TikTok but Shein & Temu! It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon. 1. Why have these two platforms become so popular? How do they work? How are they different? 2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms? 3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff? 4. Advantage Shein: consumer-responsive fashion 5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end? 6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack? 7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon? 8. Does Temu need to deliver a group-buy model to survive against Amazon? 9. Will Costco-style value brands emerge from the Temu model? 10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance. For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to navigate the complexities of marketing in China for the next few years. 1. Consideration 1: Value Purchases rule - will this impact brands with weak value propositions? We think so. 2. Consideration 2: Wealth Divides Growing - are we seeing changes in the ever-important middle class? 3. Consideration 3: Trust is Under Pressure: Consumers increasingly scrutinize their purchase decisions, including those in CPG categories. How should brands respond? 4. Consideration 4: Social Commerce is Still Key - are we seeing a move away from Taobao and a greater focus on RED and Douyin? 5. Consideration 5: Brands Need Impact (and not just impressions): How do brands simultaneously focus on brand building while driving sales? How do we prioritize with fewer brand campaigns? 6. A/B Test Download the Full Report Here: www.talktototem.com Watch the China at the Crossroads Livestream Event: https://www.linkedin.com/company/78441421/admin/feed/posts/ About Totem: www.talktototem.com About Campaign Asia: www.campaignasia.com Chris Baker on LinkedIn: www.linkedin.com Minnie Wang on LinkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Ali and Bryce welcome authors Bessie Lee and Peter Bomer of the book, "China Inside Out," which explores themes of innovation, entrepreneurship, and challenges through interviews with some of China's leading business minds. The interviews were taken from Bessie's popular podcast, Bei Wang Lu(贝望录). Bei Wang Lu showcases the thoughts and actions of leading market and business leaders in China. Bessie is the former CEO of WPP and GroupM and is currently CEO of JLL. Peter is currently CEO of The China Hack. China Inside Out explores themes such as the digital transformation in Chinese retail, the distinctive characteristics of Chinese entrepreneurs, innovation strategies, and the challenges and opportunities within China's unique business environment with guests like Wang Zhimin, is Founder & Chairman of Nova Vision, Liu Xiaolu co-founder NEIWAI, and Hou Yongpu, Founder of Yongpu Coffee. 1. What's behind the Bei Wang Lu(贝望录) name? 2. What inspired you to write a book, and why did you choose these stories? 3. How do Chinese entrepreneurs handle trial and error, and how is it different from the Western model? 4. Is entrepreneurship still alive in China now that the country is experiencing a slowdown? 5. The small-scale scope for Chinese entrepreneurs: Is there a system that allows flexibility? 6. How do Chinese brands adapt so well to consumer needs? 7. How do foreign brands create success in today's China? What does it take to win? 8. How do you describe China brand growth - is it niche' or is it about scale? 9. A/B: Memos, New Shores, China Innovation & Restless Experimentation Buy the book: amzn.to Bessie on LinkedIn: www.linkedin.com Peter on LinkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Where is China heading in 2024? Ali and Bryce decided to do a quick recap of our livestream event last week to highlight some major trends that stood out for us. You can watch the livestream event by clicking below OR download the entire report yourself. Check out the link below. 1. What surprised you? How will advertisers react based on the trends based on the investment scenarios? Brands will spend a lot more on last-mile. 2. The reconfiguration of media spending blew Bryce away, especially. the rise of Xiaohongshu and Douyin and the importance of social commerce over traditional commerce. People are taking more time to decide on what they want to buy. 3. What's the magic behind Xiaohongshu (RED)? Could it go global? 4. How will brands embrace more loyalty/private traffic? Will this help them overcome the economic slump and slowdown in sales, or should they continue to focus on acquisition? 5. How do you define loyalty in the new China? 6. What should be the priority for brand spend? Is this a good time for brands to take a longer-term approach? Watch the China Crossroads Livestream: www.linkedin.com Download the entire 10 Considerations Report report: www.talktototem.com Campaign Asia Article: www.campaignasia.com For everything ShanghaiZhan: zhanstation.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com