Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuànméner, a non-profit organization specializing in cross-cultural marketing consulting, experience planning, curation, and promotion. Hope is based in Vienna. Besides being a cultural ambassador, Hope is a mom and a digital marketing leader working at Austria's largest telco.
1. What is Chuanmener?
2. How important is Chuanmener rooted in being a Chinese mother?
3. Do you see Chinese festivals as being more critical when you're living abroad?
4. Are the modern shopping festivals diluting the traditional festivals?
5. How did Bryce connect his children to American culture while living in China?
6. How can brands effectively connect with consumers during festivals in a modern way?
7. Which brands are doing festivals differently?
8. Who is not doing festivals properly?
9. What's your favorite Chinese festival?
About Chuanmener: www.chuanmener.world
Hope on LinkedIn: www.linkedin.com
For everything ShanghaiZhan: zhanstation.com
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ShanghaiZhan Theme Music: by Bryce Whitwam
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Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com
Are Festivals Still Important in Modern China Marketing?
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